http://www.mahindra2wheelers.comThe US $6.3 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world. The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.||break||Mahindra & Mohammed was incorporated in 1945 by KC Mahindra and Ghulam Mohammad as a manufacturer under license of the famous Willys Jeep. In 1948, KC Mahindra changed the name to Mahindra & Mahindra, and building on his expertise in the steel industry began trading steel with UK suppliers. By 1956, the company was listed on the Bombay Stock Exchange, and by 1969 it had entered the world market as an exporter of Utility Vehicles and spare parts. Due to the restrictions of the License Raj, Mahindra & Mahindra was forced to expand into other businesses and it created a tractor division in 1982 and a tech division (Now Tech Mahindra) in 1986. It has continued to diversify its operations ever since through joint ventures and Greenfield investments. By 1994 the group structure had bloated and diversified such that a fundamental reorganization of the company was undertaken, dividing the group into six Strategic Business Units; Automotive, Farm Equipment, Infrastructure, Trade and Financial Services, Information Technology and Automotive Components. The new Managing Director Anand Mahindra followed this reorganization with a new logo in 2000 and the successful launch of Mahindra Scorpio (a wholly indigenously designed vehicle) in 2002. In conjunction with an overhaul in production and manufacturing methods these changes did much to make the company more competitive, and since then the reputation and revenues of the group have risen noticeably. The US based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its 'Global 200: World's Best Corporate Reputations' list. As of 2007 it was also ranked one of India's 40 largest companies. The Mahindra Group's foray into the two-wheeler segment began with the acquisition of business assets of Kinetic Motor Company Ltd. (KMCL) in 2008 extending Mahindra's pedigree into the two wheeler space.http://www.mahindra2wheelers.com/?sec=27Mahindra Rodeo website (www.mahindrarodeo.com) has been rated as the best website in automotive category for its innovative design and customer engagement features. Mahindra Rodeo is one of the pioneer websites in the world which uses webcam motion sensor technology for page navigation. The entire website can be surfed without touch of mouse or key boards, just simply using the hand motion signals from a distance. The entire website is a 3D product walkthrough with very great visual look and appeal. The customize section of the website offers customization on the Rodeo. The website also offers interesting way of consumer connect with social media.http://www.mahindra2wheelers.com/?sec=27Shamim Khan steers the Power Scooter to victory Mahindra Two Wheelers recently won the Gulf Monsoon Scooter Rally in the very first year of its participation. This is the first time that Mahindra participated in an event of such magnitude. National champion, Shamim Khan, participated with a Mahindra Rodeo which is known for its durability and power. Speaking on the occasion, Mr. Anoop Mathur, Sector President and Member of the Group Executive Board, Mahindra & Mahindra Ltd. said, “We are extremely proud to see Shamim win the Gulf Monsoon Scooter Rally, an event Mahindra 2 Wheelers has participated in for the very first time. With this victory, the Rodeo has proved itself on the tough dirt track, a clear validation of the fact that it is one of the most powerful scooters in its class.” http://www.mahindra2wheelers.com/?sec=27Mahindra & Mahindra has positioned its scooters, a portfolio of three (Duro, Rodeo and Flyte), as power scooters. "With their international appeal and powerful performance, our world-class scooters will extend the Mahindra & Mahindra DNA of 'tough & rugged' style to a whole new consumer segment," says Mahindra & Mahindra Vice-chairman and Managing Director Anand Mahindra. <<<........Read More........>>>http://www.mahindra2wheelers.com/?sec=27The Mahindra Group's venture into the two-wheeler segment began with the acquisition of the business assets of Kinetic Motor Company Ltd. (KMCL) Our strategic intent from the beginning has been to be a credible player in the Indian two-wheeler industry. We would aim to build a robust end-to-end global two-wheeler business with presence in all product segments. We will design and market a range of scooters, value engineered motorcycles and high-end motorcycles for the Indian and global markets. MTWL will offer differentiated products with more value enhancing features to the consumers. We will offer products with good technology, superior design and styling, and strong after-sales service. M&M believes in and is committed to innovation, customer centricity and delivering trust, reliability and excellent value for money to its customers. <<<........Read More........>>>http://www.mahindra2wheelers.com/?sec=27Mahindra Group's foray into the two wheelers sector with Mahindra Two Wheelers Ltd., leverages Mahindra & Mahindra's 62 years of automotive manufacturing experience. There are several macro environmental trends which make the scooter market especially attractive to Mahindra. These include a younger, more affluent customer base with a significant number of empowered women and increased scooter demand in tier-2 cities and small towns. M&M is strongly positioned to cater to this demand, given the company's significant presence and brand equity in these markets. We introduced the Flyte as its first two-wheeler offering across all markets in India and with the recent launch of the 2 new scooters namely Mahindra Rodeo and Mahindra Duro we have created a new market segment for Power Scooters in India. <<<........Read More........>>>